Unit
12
Page
15 ( Vocab)
Part
A
Complete
these statements with suitable expressions from the box.
1.
Because
of tight (government bureaucracy) company profits
could not be taken out of the country.
2.
Red
tape and other examples of (income distributions) hinder a company’s entry into a
market.
3.
The
country is attractive to exporters because it has enjoyed (political stability) for the last 50
years.
4.
The
purchasing behaviour of customers can be described as their (buying habit).
5.
The
(economic situation) is improving leading to a rise in employment.
6.
(Monetary regulation ) is a term used by
economists to described how wealth is shared in a country.
Part
B
Discuss
these questions.
1.
What
are some of the main benefits of political stability? ( ekonomic
stability, building up country’s image to the world)
2.
How
would you describe the present economic situation of your country compared to
10 years ago? ( compare it to 10 years, recent economic situation
could be good enough )
3.
Is
it possible to achieve equal income distribution in a country? Explain why or
why not.
(No. At least in my country. My country has vast territory.
Education has not been evenly distributed so did employment. Too many
accumulate in the capital thats why the hinterland lags. )
Part
C
Look
at the words and phrases below. Underline the odd on out.
1.
a)
growing market
b)
developing market
c)
expanding market
d) declining market
2.
a)
questionnaire
b) focus group
c)
promotion
d)
survey
3.
a)
market sector
b) market research
c)
market segment
d)
market niche
4.
a)
international market
b)
overseas market
c) domestic market
d)
worldwide market
5.
a)
launch a product
b) withdraw a product
c)
bring out a product
d)
introduce a product
6.
a)
slogan
b)
free sample
c)
discount
d)
special offer
7.
a)
retailer
b)
distributor
c)
wholesaler
d)
manufacture
Part
D
Complete
this exercise and then compare answers with
a partner.
1. Give an example of an expanding market in your country. (Some of artisans (pengrajin) to
export their products abroad.)
2 . Give some examples of products or services which are targeted at niche
markets. (Excuse me, but i’m not sure to answer this because i don’t know what
exactly product or service that targeted at niche market)
3 . Another name for a home market is a (first )market.
4 . If a product has a design fault a company may decide to( retreat )it, correct the fault and relaunch it
at a later date.
5 . ‘Just do it’ is an example of (an advice, an encourage statement.)
6 . What’s the difference between a retailer and a wholesaler? (Retailer sells a product but
Wholesaler sells product in such a big amount in one time.)
Page
16 (reading)
Part
A
Answer
these questions.
1.
Which
hot drinks are popular in your country? (Coffee is one of popular hot drink in
my country)
2.
What
is your favourite hot drink?( My favourite
hot drink is coffee)
3.
Which
five words do you associate with coffee?
Page
17
Part
B
Read
the article quickly and identify the country or countries where the statement
is true.
1.
People
in this country would rather drink tea than coffee. ( Chile )
2.
People
in this country would rather drink instant coffee. ( Peru )
3.
In
this country coffee is usually free after dinner in restaurant.( Mexico)
4.
In
this country people drink 345 cups of coffee
a year. ( US )
5.
In
this country people drink 4kg of whole or ground coffee beans per year. (
Argentina )
Part
C
Answer the questions.
1.
Where
and when did Starbucks begin? ( Starbucks begin in 1971, in North American )
2.
How
many stores does it own in
a)
Nort
America? ( 3,907 stores )
b)
The
rest of the world? ( 1,180 Stores )
3.
How
many stores does it allow others to operate in
a)
Nort
America? ( 1,378 )
b)
The
rest of the world? (1, 517)
4.
Which
overseas market did Starbuck enter first? ( Japan )
5.
In
what sort of places can you find Starbucks sales points? ( Capital
cities)
6.
According
to the article what four problems has Starbucks had?
Part
D
Which of the following verbs can form a word
partnership with a) a product , b) a market?
A Product
Lauch
Introduce
License
Withdraw
A market
Retreat from
Penetrate
Phase out
Saturate
Page
18
Part
A
Find
noun phrases in the article on page 16 which have similar meanings to the
phrases below.
1 . the key facts about someone who buys goods or services. Consumers
2 . the activity of visiting outlets that sell hot beverages to a lot of
people. Mass market
3 . places that sell unusual products that are different in some way.
Supermarket
4 . the amount of goods or materials used by each person in a particular
period of time. Capita consumption
5 . a group of people trying to stop international companies controlling
the world economy. Anti-globalisation.
Part
B
One
word in each group does not make a compound noun with the word in bold. Cross
it out.
1.
Marketing
(campaign/ budget/ leader/
strategy )
2.
Market (research/ survey/ check/ sector )
3.
Product
( market/ range/ features/ manager)
4.
Advertising
(campaign/ exchange/ agency/ slogan)
5.
Brand (awareness/ loyalty/ image/ contract)
6.
Sales
(figures/ conditions/ forecast/ targets)
7.
Price (promotion/ rise/ product/
range)
Part
C
The words in each of the noun phrases below
are in the wrong order. Write the phrases in their correct form.
1.
Impressive
figures sales really. (Sales figures really impressive)
2.
Department
new public relations. (New public relations department)
3.
Highly research market ambitious programme. ( Reseach
market programme highly ambitious)
4.
Overseas
expanding operations. (Expanding overseas operations)
5.
Rapidly
sheet balance improving. (Balance sheet improving rapidly )
6.
Extremely
rate exchange volatile . (Rate exchange extremely volatile)
7.
Highly
marketing report confidential . (Marketing report highly confidential )
Unit
13
Page
23
Part A
The
verbs below are often used with the word relations. Use them to complete the
table.
|
Positive meaning
|
|
|
|
Build up relations
|
|
Encourage relations
|
|
Develop relations
|
|
Establish relation
|
|
Cement relations
|
|
Foster relations
|
|
Improve relations
|
|
Maintain relations
|
|
Strengthen relations
|
|
Promote relations
|
|
|
|
|
|
Negative meaning
|
|
Break off relations
|
|
Cut off relations
|
|
Disrupt relations
|
|
Endanger relations
|
|
Jeopardise relations
|
|
Damage relations
|
|
Sour relation
|
|
Undermine relations
|
Resume relations
Part
B
Choose
the correct verb in each sentence.
1.
Sales
staff who are impolite to customers(damage)the reputation of a
company.
2.
We
are planning to (promote) branch offices in Singapore.
3.
By
merging with a US company, we greatly (maintained)our sales force.
4.
Our
image has been ( undermined ) by poor
after sales service.
5.
Thanks
to a new communications system, we are (improving)
relations with suppliers.
6.
A
strike at our factory (disrupted ) production for several weeks.
7.
We
could not agree on several points so we (cut
off) talks regarding a joint venture.
8.
The
success of our new product launch was(jeopardised) by an unimaginative advertising campaign.
9.
In
order to gain market share in China, we are( building up ) a sales network there.
10.
Relations
between the two countries have been (
fostered )by official visits and trade delegations.
Part C
Match
the following sentence halves. Then make five more sentences with the verbs in exercise
A and B.
1.
Widespread
rumours of a hostile take over bid are certain. ( D )
2.
The
accounts department’s very slow payment of invoices. ( E )
3.
The
long-term contracts, which will run for the next five years. ( B )
4.
The
excellent relations the company enjoys with the local community. ( A )
5.
As
a result of the government’s imposition of currency controls. ( C )
Page
24
Part
A
What
area of business do you think the company American International Group (AIG) is
involved in ? is it a) tobacco? b)
Insurance ? c) oil? d) packaging? Skim the article quickly to find the
answer.
Part
B
What
do the following numbers in the article refer to?
$166bn = AIG Capitalisation
1992 = AIG was the first foreign insurer to be allowed into China
1919 = In China as with the rest of Asia, AIG’s main advantage over its
competitors is its long-standing presence. The group was founded in Shanghai in
1919 by Cornelius Vander Starr, a 27-year-old American entrepreneur.
80.000 = Amount of employees in AIG
130 = Amount of countries where AIG exist
Part
C
Who are the following people mentioned in the
article : Maurice Greenberg, Cornelius vender Starr, Edmund Tse?
Maurice
Greenberg = AIG’s chairman
Cornelius
Vander Starr = a 27-years old American entrepreneur
Edmund Tse = someone who runs the Asia
operations and life assurance worldwide
Unit
14
Page
99
Part
A
Different
companies have different cultures and ways of working. Complete these sentences
with the words in brackets.
1.
We
don’t have to wear business suits at the and of the week . My company has a
system of (Casual Fridays )
2.
In
many banks, staff can’t wear what they like. They have to wear ( Uniforms).
3.
For
two weeks each month , I work at night . I can’t sleep during the day. I hate (part-time)
4.
We
have a (shift work) system in our office. Some people work from 9 a.m. to 5p.m.
others work from 10 a.m. to 6 p.m.
5.
I
am so busy at the moment that I worked on New year’s day , which is a(n) ( public
holiday )
6.
How
many days () do you get in your company? (annual leave)
7.
We
often speak on the phone but never (face-to-face) .
8.
He
sends us a(n) (written report) in the post each month.
9.
Our
department starts everyday with a(n) (informal) meeting. It is very relaxed.
10.
Companies
have an Annual General Meeting (AGM)
once year. It is very ( formal ) meeting, with a lot of people.
Part
B
Would
you like to work for an organization which has :
·
uniforms?
·
Casual
Fridays?
·
A
lot of Formal Meeting?
·
Flexible
hours?
(Yes, I would , because i don’t need to think about clothing, limited time, and definitely has a flexible time
Page
101
Part
A
Complete
these sentences using should or shouldn’t and a phrase from the box.
1.
Our
online business is bad . we (should
develop a better website).
2.
Our
team is working too many hours. We (should speak to our boss)
3.
The
meeting is very important. We ( shouln’t be late).
4.
She
wants to visit a lot of customers in Spain. We ( should stay three days).
5.
We
have to cut costs. You ( Shouldn’t buy an expensive computer).
Part
B
Give the opposite advices by using should, shouldn’t
or I don’t thing.
1.
(I
don’t think he should go to Paris next week).
2.
(You
shouldn’t buy a franchise).
3.
(She
should take the customers to an expensive restaurant).
4.
(I
don’t think we should launch the new product now).
5.
My
boss think is too late to send the report now.
6.
(
we Shouldn’t order online).
Page
102
Part
A
Match
these words to their meanings. Use a good dictionary to help you.
1.
Franchise ( b )
2.
Franchisee ( e )
3.
Adapt (d )
4.
Outlet ( a )
5.
Chain ( c )
Part
B
Which
of these companies do you think have franchise ?
( Body Shop )
Page
103
Part
A
These
questions were asked on a plane journey. Which does a flight attendant ask, and
which does a passenger ask?
1.
Could
I have another drink, please? ( Passenger)
2.
Would
you put your seat up, please?( flight attendant)
3.
Would
you like a newspaper? ( flight attendant)
4.
Could
you show me how to turn on the light, please? ( Passenger)
5.
Would
you like another drink? ( flight attendant)
6.
Could
I have a chicken , please?( passenger)
7.
Would
you like coffe tea ? ( flight attendant)
8.
Could
you fasten your seat belt, please? ( flight attendant)
9.
Could
you help me find the movie channel, please?(passenger)
10.
Would
you like any duty-free goods?( flight attendant)
Part C
You are at a hotel reception desk. Use the verbs in
bracket to make polite requests.
1.
(
could I use the phone, please?)
2.
(Would
like to repeat what you say, please? )
3.
(
Could you help me to call a taxi, please?)
4.
(
could you tell me the way to the station , please?)
5.
(
Could I pay with my credit card?)
6.
(
Could you give me recommend for a good restaurant, please?)
7.
(Could
I have a map of the city?)
Page 105
Subject :
New school Equipment
Date :
14 January 2017
Participant :
Agenda item
New bag
New book
Decision
Agreed
Agreed
Reason
The bag was alrady broken
The book is not used anymore
Action
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